Christmas cards are a big business. According to The Greeting Card Association, 1.6 billion Christmas cards are purchased annually -- making them the most popular of all greeting cards. If you run a small, local printing shop, your business can also take advantage of the Christmas card season. Here's how.
Provide High-Quality, Custom Christmas Cards
Few small custom printing companies can compete with large, national printing services on price. Instead of trying to undercut your competition, focus on providing a higher quality product -- a better Christmas card.
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There are few marketing ploys quite as effective as a business card, in spite of the fact that a lot of advertising as the consumer knows it has gone digital. However, bringing the business card up to speed with the rest of the world is all about forgetting the traditional, card stock rectangular design. If you are in the process of designing new business cards for your services or company, there are a few things that you can do to step out of the box and get away from the boring old business cards you have used in the past.
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Offering gift cards in your retail store is a win-win situation. It allows your customers to share their favorite store with their loved ones during the holidays, and it also provides a fast, easy and fantastic gift option for those who don't know what to buy for the people on their list. Plus, it's a great way for you to bring in new customers and make nice profits during the holiday season.
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While many business owners rely on the Internet for much of their advertising, business cards are still an essential thing to have. You can hand them out to friends and family when you start a new business, give them to people you meet in the same industry for networking, and send them with packages when a customer makes a purchase. The following tips will help you improve your business cards and have the best design possible.
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It is estimated that the budget for advertising in America saw an increase of 5.3 percent in 2014 to reach just over whopping $180 billion. Much of this money was invested into digital-related advertising and shows the growing trend of such media. However, the importance of direct mail should not be overlooked as it is suggested by researchers that tangible items that consumers can feel leave a more lasting brand impression on the minds of those you may be seeking to attract.
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